77 Web Solutions

The next WordPress and SEO tip that I would like to discuss is permalinks.

Permalinks are not a plugin but a setting within WordPress that will help the search engines better understand the content within your page.

Permalinks are permanent links to your blog posts. By default WordPress produces an “ugly” URL for your post. One that may look like this:

http://example.com/?p=N

The search engines can read this URL but it’s not very relative to the content of your post. They prefer a URL that looks more like this:

http://example.com/category/post-name/

Follow the steps below to activate the permalinks setting in your WordPress blog:

1. Sign in to your WordPress admin site.
2. Go to the Settings section and click on the Permalinks page.
3. Under the Common Settings section the “Day and name” option is selected.
4. Select Custom Structure and enter the following text and click the Save Changes button:
   /%category%/%postname%/

Now you will have “pretty” URLs for the search engines. Which will help the search engines index your posts properly and will help others identify the content of your post with just the URL.

Continue Reading

So now you’ve got a WordPress blog created and you’re ready to share it with the world. What’s next? There are a few must have plugins that are needed to make your blog search engine friendly. Without these plugins search engines such as Google and Yahoo! may not find your blog.

1) All in One SEO Pack Plugin – The first WordPress plugin that I recommend for search engine optimization of your WordPress blog is the “All in One SEO Pack” plugin. This WordPress plugin automatically adds and optimizes your page titles for the search engines for each and every page on your site. It also generates the needed meta tags in the code of each of these pages. What’s nice is that you can override the title and meta tags for these pages if you need to.

This is a “must-have” WordPress SEO plugin that will help with getting your blog pages indexing properly in the search engines. Just click on the link above and follow the installation instructions.

I will post more WordPress SEO tips tomorrow… stay tuned.

Continue Reading

I guess I’m just a purist, but I believe a company’s blog should look and act the same as their website. The navigation of these two sites should also be the same.

For example, our 77 Web Solutions website is built using the Joomla content management platform and our blog is built using the WordPress blogging platform.

Having both your website and your blog looking and acting the same will help site usability which will keep users on your website longer.

If you need help integrating your blog with your website please give us a call.

Continue Reading

Joomla is a very powerful content management system with the capability to create just about any kind of website. It also has some features that allow you to perform search engine optimization on your pages quite easily. Specifically, you can quite easily edit the meta description and meta keywords for each page (article) within your site.

However, they overlooked the most powerful change needed in SEO – the ability to change the “page title” or the title that appears at the top of the browser menu. This is the text that Google uses (in most cases) to display the link to your page. It also uses this text as one of the factors it weights on calculating importance for the person performing the search.

Here are a couple things that I found that allow Joomla to change page titles for you:

Home page - You would think that this one would be obvious but it’s not. To change the page title on your home page follow these instructions:

• Open your Joomla administration site.
• Go to “Menus” and select your default menu (should have an * next to it).
• Click the default menu item (the one with a star next to it).
• Open the “Parameter (Systems)” link on the left.
• Input your page title into the “Page Title” field.
• Save your changes.

Now you should see your updated page title showing on your site.

All other pages – This is where Joomla swings and misses. All the other pages in your site do not allow for you to change the page title without adding a plugin to do so. Follow these steps to change the page title on all the other pages within your site:

• Download the Tag Meta plugin
• Install the plugin – Go to “Extensions/Install/Uninstall”. You will need to unzip the downloaded file and install the 2 .zip files separately.
• Enter each page that you wish to change the page title – Go to “Components/Tag Meta/Items” and add each page individually.

This method works but is not the most time efficient method. It would be nice if someone allowed us to have a Page Title field in the same place as the meta description and meta keyword fields in the “Meta Data Information” section of each title.

Continue Reading

This is our first post on our new blog. In this blog we will be covering all things involved in website design, search engine optimization, search engine marketing, pay per click, content management and much more.

We certainly hope you enjoy the posts and we encourage you to provide your comments.

Thanks.

Continue Reading