Before

Recently, 77 Web Solutions worked with ELI, Inc. to improve the design and performance of their home page.

Their web design was very dated and did not accurately represent the company that they are.

They wanted to highlight the their core products so prospects could find them quickly and easily, and position ELI as the leader in their industry.

Competitive Analysis

Prior to working on redesigning their home page we provided ELI with an in-depth competitive analysis that highlighted the good and the bad features and functionality of competitor’s websites. This data was used to compile the features and functionality that would be used for the new design.

New Web Design

Needs Assessment

We also provided ELI with an in-depth needs assessment document to guide them in the design and development of their new home page.

If you company is in need of web design that performs, a competitive analysis or needs assessment, please contact us.

We first analyzed the keywords that their old site was targeting, looked at their analytics and then mapped out a new performance improvement plan, using Web Design, Search Engine Optimization and Search Engine Marketing techniques.

It is currently optimized for several keywords, using several search engine marketing techniques, and should be converting quickly.

If your website needs a new Web Design for increased performance, please contact us.

Before 77 Web Solutions

The folks at Original Sheepskin were looking to increase the number of sales that were being generated from their website.

We first analyzed their front page web design and recommended changes that would help better focus their product messaging to help increase sales.

We then performed some search engine optimization by targeted specific keywords that would help get the most traffic and then incorporated those keywords into the code and the text of their front page.

The changes we made to the front page now make it very clear what the product is, what it’s used for and how much the product costs. The messaging is clear and to the point.

After 77 Web Solutions

If you would like us to help improve the performance of your website using a Website Assessment please contact us today.

Lavender Hill Hair Color

First we noticed that their front page was missing a strong call-to-action and that it was hard to understand what their website was about or what it was selling – many thought it was a hair salon.

So we focused on helping the prospect understand that they were selling hair color products on the website – we showed photos of their products on the front page.

We also gave the front page more action items to bring the consumer in to the product pages. For example, we added a “Buy Now” button to the front image, and added an “Order Now” button to the product image.

We will be monitoring and analyzing these changes to see how they effect sales over the next couple of months. We will also be performing more performance improvements as time goes on.

If your business is looking to improve the performance of your website using usability testing or search engine optimization and search engine marketing please contact us.

We analyzed the traffic that was coming to the site, looked at the traffic patterns and paths on how prospects were moving through the site, made recommendations on how to simplify and improve the download process, and then implemented the changes on the website.

We are currently monitoring existing traffic patterns based on our changes, and are watching for additional improvement opportunities.

If you would like us to perform a FREE website performance analysis on your site please contact us.