Use Google Alerts to Help with Link Building

Published on 10 November 2010 by admin in Blog, google

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Google AlertsTo help increase search engine rankings link building is critical to your success. The hard part is figuring out which sites you want to link to your site. Ideally, you want sites that are within your industry and sites that have a fairly good PageRank.

So, how do you find these types of sites? Doing keyword searches within any search engine and visit the sites that come up on the first few pages is a good start. But you may have a hard time finding blogs to post comments on to build those in-bound links. Wouldn’t it be great is there was a service that would bring those sites directly to your email box?

Well, that’s exactly what Google Alert does. You specify what keywords you want to target and it delivers daily emails to your inbox with links to blogs and websites that have those keywords mentioned within the site.

Here’s How It Works:

1) Sign In To Google Alerts – Go to Google Alerts and sign up for an account. If you have a Google account already just sign in using that account information.

2) Create an Alert – Just click the “create one” link.

3) Enter Your Search Term – Enter the keyword that you would like Alerts to search on.

Enter your search

4) Set Preferences – Select the Type of link that you want send to you. I would recommend leaving the default at “Everything”. Select How Often you want the alerts sent to you. Set the Volume, and then the Delivery method. Then click the Create Alert button.

That’s it. Then it will send daily emails to you with any new sites that have that keyword used somewhere in the site.

Here’s what the email alerts will look like:

Email alerts

From there you just visit the sites. If they’re blogs or videos you can provide comments on them that (in most cases) would allow a link back to your site. If they are sites within your industry you can contact them directly to potentially share links.

If you have additional questions about link building please contact us.

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Google recently announced that it now allows people to create and manage a profile page. This feature displays a link with minimal contact information and photo (if you add a photo to your profile) at the bottom of the Google search results page when someone “Googles” your name.

For example, if you search for “Scott Quarterman” you will now see a link to my profile page come up at the bottom of the search results page.

Google Profile

Why is this important you ask?

Well, it’s another opportunity to get a link back to your website, and it allows you post any personal information about yourself that you would like others to see. It also includes links back to other profiles you may have on social networking sites such as Linked In, Facebook and more.

How do you  get your own Google Profile?

It’s very simple and quick. Simply, go to the Google Profile page and follow the instructions. Within a few minutes you’ll have your own Google Profile to show the world when they “Google” your name.

There is also a minor attempt by Google to make this feature “social” by allowing you to share certain parts of your profile with people you know. Frankly, I’m not sure why anyone would want this feature.

I see this as one way to control what personal information the world sees about you when you are “Googled”.

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The answer is still, NO!

However, Google recently announced that it now crawls and indexes Flash-based websites. Previous to this new feature if you had a self-contained Flash website you probably were not getting much traffic. Now you may see your site start to come up in search results.

The problem with using self-contained Flash websites is that there is still a BIG unknown about how to optimize your Flash (SWF) files for the search engines. And, Flash does not provide the proper tools to manage this new feature.

Best Practices

  • Use Flash Only Were Needed – This means use it as an animation tool, even though it can do much more. Continue to us HTML for your content and navigation. At least until there are more guidelines around optimizing self-contained Flash sites.
  • Do Not Use Javascript to Load Your Flash File – If you are using Flash as animation in your website and it does have some text in it that you want indexed, do not use Javascript to load the file. Straight from Google, “Googlebot does not execute some types of JavaScript. If your webpage uses JavaScript to load a Flash file, we may not be able to discover and index the contents of that file.”
  • Do Not Load Another File Into Your Flash File – Google does not follow files that are attached from your Flash File. From Google, “We currently do not attach content from external resources that are loaded by your Flash files. If your Flash file loads another file – such as an HTML file, an XML file, or another SWF file – we may index the contents of those files, but we won’t consider that content to be part of the content in your Flash files.”
  • Use sIFR (Scalable Inman Flash Replacement) – This open-source project lets you replace text elements with Flash files. However, it keeps the text elements of the file in the HTML source.

Flash is an extremely powerful tool for animation and much, much more. For your website, just keep it simple and use Flash for animation only.

If you have questions about Flash or how to use it in your website please contact us.

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Recently, Google announced that it was extending the sitelink functionality for listings beyond the first listing.

What is a Google sitelink you ask?

A sitelink is a list of page links that may or may not be showing up below your Google search results listing. If your website is number one on a search result page, chances are your listing has sitelinks showing. Below is an example of the sitelinks for the NASA.gov page.

Google Sitelink

What’s new with Google sitelinks?

Now Google will be displaying a row of three or four page links below your website description row and above the website URL row. These links will go to the top pages in your site that Google deems appropriate.

New Google Sitelinks

What does this mean for my website?

If your website shows up in the top three positions of a Google search results page you will now get additional exposure to deeper pages within your site. This was not available previously unless your listing was in the top spot.

What if you don’t want a page showing in your sitelinks?

Simply sign in to Google Webmaster Tools (if you don’t have a Google Webmaster Tools account create one immediately) and go to the Links/Sitelinks page and click the “[Block]” link next to your listing. Find out more about managing your Google sitelinks.

If you need help getting your website showing up in Google search results please contact us.

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If you’re a small business owner you know that getting your website to show up on the first page of Google search results is critical. Especially, if you have a new website without much traffic.

We recently created a new website for Home and Stucco Inspections in Norcross, GA. They are a small business that specializes in home inspections in the Norcross, GA area. They have been in business for a number of years but have not had a website until now.

We optimized their website for keywords such as “home inspections norcross”.  We also had them add their business profile to Google Local and include their new website address. Within a matter of a week or two their listing was showing in the #2 spot for the keyword “home inspections norcross”.

Google Local

How do you do this? Well, the answer is very simple and one that anyone can do. Just follow the steps below.

1) Go to the Google Local Business Center

2) Sign in using your Google account. If you don’t have a Google account you will need to create one.

3) Follow the instructions. It just has you fill out contact information about your business. Don’t forget to include your website address. It also allows you to create coupons.

When you’re done filling out all the information, Google will place an automated call to the phone number you have listed on the account to verify the account information. Once that’s done your listing should show up within a week or two.

If you need assistance with any of this please contact us for help.

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