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WaterWatch Corporation came to 77 Web Solutions to update an old website for them. The new site needed to have a consistent look & feel to their existing site but needed to have specific pages and functionality to help their consumers pay their monthly bills.
We created individual pages for each of the payment options available. We included conservation tips for water, electric and gas, plus FAQs to help consumers pay their bills.
If you need a new website please contact us for a quote.
Lavender Hill Hair Color was looking to increase the number of sales generated through their retail website.
First we noticed that their front page was missing a strong call-to-action and that it was hard to understand what their website was about or what it was selling – many thought it was a hair salon.
So we focused on helping the prospect understand that they were selling hair color products on the website – we showed photos of their products on the front page.
We also gave the front page more action items to bring the consumer in to the product pages. For example, we added a “Buy Now” button to the front image, and added an “Order Now” button to the product image.
We will be monitoring and analyzing these changes to see how they effect sales over the next couple of months. We will also be performing more performance improvements as time goes on.
If your business is looking to improve the performance of your website using usability testing or search engine optimization and search engine marketing please contact us.
Please help us welcome a new website for Millennium ATM Services. This new website was designed by us, search engine optimized (SEO) by us, and implemented by us using the WordPress content management system.
Millennium ATM Services now has complete control over their website and can quickly and easily make updates to any of the pages throughout their website. They can also quickly add or delete new pages without knowledge of HTML or any other coding languages.
If you need affordable website design and implementation for your business please contact us for more information.
Mat Grell from InventorStartKit.com came to 77 Web Solutions to help him increase the number of download conversions coming from the Inventor Start Kit download page.
We analyzed the traffic that was coming to the site, looked at the traffic patterns and paths on how prospects were moving through the site, made recommendations on how to simplify and improve the download process, and then implemented the changes on the website.
We are currently monitoring existing traffic patterns based on our changes, and are watching for additional improvement opportunities.
If you would like us to perform a FREE website performance analysis on your site please contact us.
Internet marketing guru Jeff Hopeck has come to 77 Web Solutions to design, implement and launch his new internet marketing website JeffHopeck.com.
We created the website design for him and implemented the site using WordPress. We customized the WordPress theme to meet his specific needs.
We are also helping Jeff with his other blogs throughout his entire blog network.
If you need WordPress blog design or any website design please contact us.
77 Web Solutions launches a new website for Chamberlain’s Chocolate Factory located in Norcross, GA. The new website address is http://www.chamberlainschocolate.com. Their new website was designed and implemented by our team using the content management system (or blogging system) WordPress.
The new Chamberlain’s Chocolate Factory website features a slider for the front page to display their chocolate and photos from their chocolate events. It includes information on chocolate, the chocolate products they sell and much more.
If you enjoy chocolate you must stop by Chamberlain’s Chocolate Factory to sample some of the finest handmade chocolate in Atlanta.
Please join us in congratulating Chamberlain’s on their new website.
If you need a website for your business please contact us for more information.
Now that you have a web page created, it’s important to have the search engines crawl and index your new page properly. The page title is one of the most important pieces of code in your web page.
First, what is a “page title” you ask? The page title is the title of the page that shows up at the top of your browser window and shows up as the page link in search engines. It also the first text to show in a screen reader and is the text that shows in a bookmark list.
Here is an example of what a page title looks like in a browser window (Google search for “search engine optimization”):
When you do a search for “search engine optimization” a search result may look like this:
The top link in blue is your page title. This is very important because this is what the search engines show on their search results page.
Here is what a page title looks like in your page code:
<title>Search Engine Optimization – Wikipedia, the free encyclopedia</title>
If you have the ability to edit your HTML code in your website the above page title code is where you would place your page title. If you use a content management system such as WordPress or Joomla, the page title is generally taken from your page header. Although each CMS is different.
1) Think about your audience. Always think about who the page content is written for and then write the page title for them.
2) Research keywords. Which keywords are you targeting in your page? Be sure to research which keywords will drive the most traffic for your page and then optimize your page for that keyword. Be sure your page has that keyword in page content.
3) Include targeted keywords in your page title. This is where the rubber meets the road. Include your targeted keywords in the page title. When someone searches for your targeted keyword you page title will show in the search results.
4) Keep the number of characters limited to less than 90 characters. Search engines such as Google only use about 60 characters when they display a page title on search results. So, anything greater than that will not be shown but is looked at. In general about 90 characters is the limit.
1) Be sure the page title describes the content of the page.
2) Be sure each and every page of your website has a unique page title. If a website that has 5 pages, and has 5 of the exact same page titles, the search engines will see all 5 pages as the same page and will only index 1 page.
3) Do not stuff a bunch of keywords into your page title. Search engines are aware of this tactic and could get you banned from them.
The page title of an HTML page is one of the most important pieces of code in the page. It tells the search engines and the reader what the page is about and more importantly can help your page get better search rankings.
If you have questions about page titles or SEO, please contact us.
First off, what is “link anchor text”? The official definition from Wikipedia is…
The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context it is used in. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently.
Link anchor text is very important from a search engine perspective as it tells search engines such as Google and Yahoo what keywords are important on the page as they help describe the link’s destination.
In many cases you will see pages that use links like “click here…”, or “read more…”. These types of links do nothing to help the search engines understand why you’re linking to that page.
Incorrect: “Learn how to create link anchor text, click here.”
Incorrect: “Learn how to create link anchor text, read more.”
Your link anchor text should always use keywords that are important to your website. The link anchor text should be built using those keywords. For example:
Correct: “Learn how to create link anchor text.”
It’s best not to repeat keywords in link anchor text more than a few times on a single page. If you do plan on using several link anchors on your page I would recommend using variations of the keywords in your link anchor text.
For example: “Learn how to create link anchors.”, or “Learn how to create link text.”
If you have any questions about link anchor text or search engine optimization please contact us.
Of course it is, and here’s why…
1) Give the reader something to look at – Ok, this seems silly but it is important. Often blog posts that contain a lot of text are overlooked as readers are skimming the pages for important pieces of information. Adding an image to your post breaks up the flow of the text and adds a spot for the eye to rest.
2) Add a visual element to support your post – The quicker you can communicate your post’s message the quicker the reader will decide if they want to spend the time reading your post. Adding an image will help the user decide what the post is about.
3) Search Engine Optimization (SEO) – You knew this had to come into play somehow, right? Adding an image to your blog post give you another opportunity to add keywords into your post. What you say? Image, keywords, huh?
Since search engines don’t crawl images they crawl code, when you add an image to your blog post you have the opportunity to add an “alt” tag and an image “title” tag in to the code of the page. Both of these tags are two more options to get your keywords into the code of your post. These tags are explained below:
In the image above (using WordPress when adding an image), you see where you can add the “title” tag and “alt” tags for newly added image.
- “ALT” tag – Arguably the more important of the two image tags, the “alt” tag is a stand-in if the image is missing or if it has not loaded. This description is placed into the code of the page. When writing this description be sure to you use your target keywords.
- “TITLE” tag – This tag is generally used for usability. Meaning, for when placed in a hyperlink or an image displays the text within the tag when the hypertext is rolled over. FireFox does not show “alt” tags in this fashion.
With the use of both of these tags on your image the search engines will index your image and add to their “Images” section of their sites. Another great opportunity to get traffic to your website.
If you have any more questions about images or any search engine optimization techniques please contact us.
Recently, 77 Web Solutions launched a new website for Mambo’s Cafe located in Alpharetta, GA. The new website address is http://www.mambos-cafe.com. Their new website was completely designed and implemented by our team.
The new Mambo’s Cafe website features a rotating slideshow for the front page that displays several photos of their restaurant and many of the meals they offer. It also features a page on the history of their restaurant and its Cuban culture, a listing of their lunch and dinner menus, their catering menu, and a page containing contact information.
77 Web Solutions is also hosting the Mambo’s Cafe website – a new service of ours.
If you enjoy a great Cuban sandwich or other traditional Cuban dishes then it’s definitely worth a trip to Mambo’s Cafe for some traditional Cuban food.
If you need a website for your restaurant or other business please contact us for more information.
