77 Web Solutions

First off, what is “link anchor text”? The official definition from Wikipedia is…

The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context it is used in. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently.

Link anchor text is very important from a search engine perspective as it tells search engines such as Google and Yahoo what keywords are important on the page as they help describe the link’s destination.

What NOT To Do

In many cases you will see pages that use links like “click here…”, or “read more…”. These types of links do nothing to help the search engines understand why you’re linking to that page.

Incorrect: “Learn how to create link anchor text, click here.”

Incorrect: “Learn how to create link anchor text, read more.”

What You SHOULD Do

Your link anchor text should always use keywords that are important to your website. The link anchor text should be built using those keywords. For example:

Correct: “Learn how to create link anchor text.”

It’s best not to repeat keywords in link anchor text more than a few times on a single page. If you do plan on using several link anchors on your page I would recommend using variations of the keywords in your link anchor text.

For example: “Learn how to create link anchors.”, or “Learn how to create link text.”

If you have any questions about link anchor text or search engine optimization please contact us.

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Of course it is, and here’s why…

1) Give the reader something to look at – Ok, this seems silly but it is important. Often blog posts that contain a lot of text are overlooked as readers are skimming the pages for important pieces of information. Adding an image to your post breaks up the flow of the text and adds a spot for the eye to rest.

2) Add a visual element to support your post – The quicker you can communicate your post’s message the quicker the reader will decide if they want to spend the time reading your post. Adding an image will help the user decide what the post is about.

3) Search Engine Optimization (SEO) – You knew this had to come into play somehow, right? Adding an image to your blog post give you another opportunity to add keywords into your post. What you say? Image, keywords, huh?

Since search engines don’t crawl images they crawl code, when you add an image to your blog post you have the opportunity to add an “alt” tag and an image “title” tag in to the code of the page.  Both of these tags are two more options to get your keywords into the code of your post. These tags are explained below:

In the image above (using WordPress when adding an image), you see where you can add the “title” tag and “alt” tags for newly added image.

- “ALT” tag – Arguably the more important of the two image tags, the “alt” tag is a stand-in if the image is missing or if it has not loaded. This description is placed into the code of the page. When writing this description be sure to you use your target keywords.

- “TITLE” tag – This tag is generally used for usability. Meaning, for when placed in a hyperlink or an image displays the text within the tag when the hypertext is rolled over. FireFox does not show “alt” tags in this fashion.

With the use of both of these tags on your image the search engines will index your image and add to their “Images” section of their sites. Another great opportunity to get traffic to your website.

If you have any more questions about images or any search engine optimization techniques please contact us.

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Recently, 77 Web Solutions launched a new website for Mambo’s Cafe located in Alpharetta, GA. The new website address is http://www.mambos-cafe.com. Their new website was completely designed and implemented by our team.

The new Mambo’s Cafe website features a rotating slideshow for the front page that displays several photos of their restaurant and many of the meals they offer. It also features a page on the history of their restaurant and its Cuban culture, a listing of their lunch and dinner menus, their catering menu, and a page containing contact information.

77 Web Solutions is also hosting the Mambo’s Cafe website – a new service of ours.

If you enjoy a great Cuban sandwich or other traditional Cuban dishes then it’s definitely worth a trip to Mambo’s Cafe for some traditional Cuban food.

If you need a website for your restaurant or other business please contact us for more information.

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77 Web Solutions now offers affordable website hosting plans and domain name purchases at our website www.77websolutions.com.

In partnership with GoDaddy.com, we now offer state-of-the-art hosting plans come complete with FREE 24/7 technical support. These plans include:

• Our World-Class Data Center
• Online set-up and instant account activation
• FrontPage Extensions
• 24×7 FTP Access
• Best-of-Breed Routers, firewalls and servers
• Web Site Statistics
• Free Setup!
• Daily Backups
• 24×7 Monitoring
• 24×7 Email & Web-Based Tech Support
• 24×7 Physical Security
• Secure SSL Certificates (optional extra)

If you’re looking to purchase a domain name we also offer very competitive rates.

All backed by the reliability and security offered by GoDaddy.com.

If you have any questions about any of these new services please contact us.

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